Treatment

The audience of the video will be aimed at people towards the age of sixteen and above. This is because there will be footage of gambling within a casino which may not suitable for a younger audience. Also because of the genre there may be some shocking takes, especially in the live performance shots. The actual video will be predominantly masculine orientated. The audience can be targeted by the video through the use of web 2.0, such as websites like myspace and youtube. This will mean that it can be used by Destruction Preventer as much or as little as they require.

The narrative will be partitioned into a live performance, with an additional storyline running parallele. The live performance will be of the band playing in front of a small crowd in low level light which will allow them to be seen rocking hard. This will then switch fairly rapidly to a seperate storyline of the band in another location. This will be in a casino setting where gambling is taking place in games such as cards and roulette wheels for example. This will then switch back to the live performance through different editing techniques, being fast cuts, or graphic matches.

I will ensure that there is a circular narrative. For example The film will start with a static roulette wheel, slowly zooming from a birdseye position. Then when the wheel is spun the trackwill begin. This can be shown later in the video also spinning. Then when the song comes to an end the wheel stops spinning and shows the ball on the number '13', using symbolism to connote bad luck. This means that the video itself will be illustrative. The storyline may use Todorov's, equilibrium - disequilibrium - finalising with equilibrium restored. This will be in the form of losing money throughout the video in the casino.

The genre being heavy metal, will mean that the video editing will need to be fast to ensure it's synchronous with the rhythm of the track.

The band would be represented in two different ways. The live performance will show a very dark and dirty side to the group, however the casino will be in stark contrast. This can be implemented through the use of mise-en-scene, such as the clothing worn in the casino is smarter and more lighting can be used so that the individual band members can be seen clearly. Also smart clothing connotes power and wealth which begins to create a certain persona for the band, yet still cutting back to them rocking live with their fans with passion. This creates two different representations which should then appeal to a larger audience.

The ideology of the music video is meant to reflect the lack of morality in gambling. This is displayed by the loss of money by characters, illustrative of the lyrics.

An unsteady camera when filming the live performance will help to show a rough image and possibly a point of view of somebody in the audience while being jolted around. This will give the audience participation and engage them in the atmosphere. Close ups of playing the instuments will also be used to fill in gaps with flash editing. Other techniques such as graphic matches can also be used as transitions to enable the two settings to cross frequently.

A possible black and white filter could be used for the live performance in contrast to the vibrant colours of the casino. If this music video was to played on television the type of channel suitable would be channels like 'Kerrang'. However realistically the video is more likely to be uploaded to youtube so that it can be embedded on Destruction Preventer's myspace to easily make the video viewable for their fans.

Storyboard

These are some ideas for shot types to go with the live performance and the narrative in the casino. This is only rough and gives me an idea of what kind of shots I want to include, while cutting between the live performance and casino footage.

Limp Bizkit - Break Stuff

The use of a low angle shot showing skating tricks shows that this is the kind of culture that the artist wants to be associated with. This helps represent the lifestyle he wants to be represented with, but also it shows the target audience of the music itself. 

Also low angle obviously makes the audience have to look up to the artist. The clothing is very casual and

Slipknot - Left Behind

The use of low angle shots are used frequently throughout this video to show the members in the group to be superior. This is to make the audience look up to them. Also this is to clearly show the clothing and masks of the people playing. The masks may suggest that the group has something to hide, which leaves it up to the audiences imagination. This device is common in horror films. Another link to horror is the representation of innocence becomming corrupted. 

This image clearly shows a young boy, holding a meat cleaver which is used to cut meat. However this may possibly connote a murderous theme. However shots this subtle are once again left up to the way the audience perceives objects and events.

The only colour is are their red tops. This is possibly linked to danger, or blood.

Drowning Pool - Step Up

This video obviously tried to display the attitudes of the group. This can be done through the representation of gender. For example a close up of the lead singer, with desirable girls either side of him in the background, is making women look like trophies either side of him. Therefore it would be right to assume that as girls are stereotypically attracted to wealth and power, that the lead singer has both of these qualities.

The mise en scene also shows him dressed in an expensive suit which also gives the impression he is important, rich and powerful. The group might want this image to be related to them so that their fans look up to them and possibly idealise them.

The low level lighting creates an idea of mystery yet also, depicts the groups dark nature. This lighting is also used to contrast with the bright sun in some of the other clips.

Metallica - I Disappear

After first watching this video, it was clear to me that the the footage has been edited to show each member of the group, in a different scenario. This is obviously to help represent each member differently and uniquely. A range of techniques are used to impliment this.

The video is synchronous with the music for obvious reasons, however many shots are used in a short space of time which helps create a fast pace. This is needed to engage the audience. All of the group members are also flashed up within these quick shots so that they have all already been introduced to the audience. This helps highlight their importance. A close up of the lead singer also shows his importance and allows us to see him singing the lyrics.

A graphic match is used to show one of the members playing his guitar, then the same character standing in a different location. This is to show the audience which member of the group he is. However this also allows a new setting to be introduced. The long shot gives a clear view of the room where the event will take place. The use of a zoom allows a a sudden close up of his face which clearly shows him struggling. The camerawork is very shakey which helps to give a sense of disorientation that the audience can use to empathise with the character. The occasional high angle shot also shows his inferiority, relating to the lyrics of the song itself.

As the video is also meant to be the theme to a film, there are clips from within the film that appear in the music video. This is to show that the film and the song is related to the film. 

The mise en scene shows the characters always waring black or dark clothes. This may suggest sophistication, but more likely it is to represent power, and a dark undertone to the band itself.